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Recruitment


Marketing Executive – 15 Months Maternity Cover

Location: Oswestry, Shropshire

An opportunity to join Aico’s dynamic Marketing Team, applicants will need to possess the following attributes:

Profile

Personality

Energetic, comfortable in driving activities and using own initiative as well as working as part of a team. Excellent communicator and listener. Able to analyse and monitor both internal and external business factors, assess their implications and use this information to plan activity for maximum effectiveness. Must set about tasks in a logical, structured and accurate manner. Open, friendly and well presented, keen to question and understand every aspect of our marketing processes.

Personal Situation

Must be willing to relocate or able to commute reliably to the office and to work extended hours on occasions when required. Must have clean (or near clean) driving licence.

Specific Job Skills

Marketing background and experience preferable, ideally supported by formal marketing qualifications from a recognized body (e.g. CIM).

Computer Skills

Must have excellent IT competency and computer literacy, particularly in the in the use of the following:

  • MS Office 2000 or later, particularly Outlook, Excel, Word, PowerPoint, Publisher
  • Adobe Acrobat, Illustrator, Photoshop, InDesign
  • WordPress
  • CRM databases
  • E-mail marketing software
  • Social media and management platforms (e.g. Twitter, LinkedIn, Hootsuite)

Must be competent in the use of the internet for research and data acquisition.

Literacy and Numeracy

Excellent literacy and numeracy required. Must be able to manage project costs to work to a set budget. Results driven, able to analyse and understand ROI.

Business Skills

Preferable to have some experience in all marketing elements. Must be able to understand the features and benefits of our products and be able to translate into effective marketing campaigns. Must be able to analyse company information, product information, competitor information and market information and use to shape marketing activity. Must be an excellent verbal and written communicator and be able to communicate effectively to both internal and external customers along with external design agencies.

Duties and Responsibilities

  • To assist in all marketing activities as part of the Marketing Team
  • Plan and execute marketing campaigns in accordance with the overall marketing plan and objectives
  • Use and ongoing management of Aico’s CRM system, Salesforce
  • Planning, design, production and analysis of impact of the following:
    • Advertising
    • E-shots
    • Newsletters
    • Exhibitions and events
    • PR
    • Literature
    • POS and merchandising
    • Website
    • Apps
    • Social media
    • Internal documentation
  • Promotion of Aico products and technologies through external events, industry events at the Centre of Excellence and Aico’s mobile display vehicles
  • Ongoing management and recording of spend against the marketing budget
  • Work with and manage external agencies
  • Production and issue of internal Company presentations
  • Work with other departments to ensure consistency of design and message across all Aico material

Start Date

1st May 2019


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