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Aico proudly supports lifesaving charity

Written by:
Holly Moore
Posted On:
1st October 2021

European market leader in home life safety, Aico are bolstering their lifesaving business mission by supporting the Midlands Air Ambulance Charity.

Aico’s Managing Director Neal Hooper, was recently appointed to the Board of Trustees at Midlands Air Ambulance Charity, contributing to the charity’s goals and offering strategic direction. In further support to the charity and as part of Aico’s commitment to the local community, Aico colleagues are undertaking a variety of initiatives to raise vital funds as well as the charity’s profile.

All Aico and Aico|HomeLINK colleagues have been gifted membership to the charity’s well-established Lifesaving Lottery scheme, giving them a weekly chance to win £1,000. The monies raised through this lottery membership will fund two lifesaving air ambulance missions per year for Midlands Air Ambulance Charity.

Neal Hooper is also taking part in the MAAC Moguls campaign, a Dragons’ Den-style challenge designed to test the fundraising and entrepreneurial skills of young people from across the Midlands, engaging them with the lifesaving work of the pre-hospital emergency service.

Recently, Commercial and Finance Director Matthew Small participated in the charity’s ‘Jail or Bail’ event, enduring an overnight stay in a prison cell at Shrewsbury Prison and subject to a variety of punishments and challenges. With the support of all Aico colleagues, Matthew raised over £2,600 for MAAC, funding one of their air ambulance missions.

Neal Hooper said: “We are all committed to giving back to the community and we actively seek to support good causes wherever possible. As well as having the privilege of recently becoming a trustee for Midlands Air Ambulance Charity, supporting the service with its strategic goals, I am also passionate about supporting its daily critically-important missions.”

Pam Hodgetts, Corporate Partnerships Manager for Midlands Air Ambulance Charity, added: “Aico truly is in the business of saving lives. We are excited to have the team on-board as corporate partners and look forward to supporting the whole team through our mutually beneficial partnership. It is thanks to the generosity of local people and companies like Neal and Aico that we are able to make our daily missions possible.”

MAAC operates and funds three air ambulances, covering six counties in the Midlands to deliver advanced care to 4,500 patients every year. As one of the busiest Air Ambulance Services in the UK, the charity relies on support and donations from across the six counties to continue their critical, life-saving work. To find out more, please visit:

Find out more information about Aico and their work in the community.

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