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Aico’s collaboration with Inside Housing secures finalist position at the Chartered Institute of Marketing Excellence Awards

24 January 2020

Aico and Inside Housing are excited to announce that they have been shortlisted for Best Partnership at the CIM Marketing Excellence Awards 11th annual Marketing Excellence Awards, which recognises innovation and creativity in the industry.


Aico and Inside Housing worked together to submit an entry and have been shortlisted for Best Partnership for their collaborative and partnership working on the #SaferHomes4All social marketing campaign. Aico are the UK’s market leader in Fire and CO protection and Inside Housing are the UK’s leading weekly magazine for housing professionals in the UK.


The Resident Safety Campaign is a social marketing campaign which promotes best practice in resident safety and to enable Registered Social Landlords/Housing Associations and Landlords, to provide widespread safe places to live, by encouraging debate and discussion on three key areas of concern, access to properties, tenant engagement and educating about the risks of Carbon Monoxide.


The category will be judged by an esteemed panel of experts, from across brands such as: Financial Times, HSBC, Hello Fresh, Everton Football Club and leading agencies.

The awards will be held at London’s The Brewery on April 2nd, 2020, marking a new location as they enter its 11th year of recognising the best industry talent.

Previous winners include Britvic, Natwest, Royal Air Force, Transmission and Southeastern.

The ceremony will see the best of UK marketing’s talent compete to be rewarded for their marketing campaigns over the last twelve months.

Aico and Inside Housing will hope to be crowned the winners of Best Partnership for its unrivalled performance in delivering marketing excellence for customers.

Jo White, Marketing Manager for Aico said “It is an honour to be a finalist for such a prestigious award and we are very proud of our collaboration with Inside Housing.  Inside Housing have been a brilliant partner to work with on the Resident Safety Campaign and we hope to continue this success working together in the future and also working on the second phase of the Resident Safety Campaign in 2020. We have found an engaging and thought-provoking way of raising debate with the aim being to change behaviour and outcomes significantly over a longer period of time, by starting the conversation. ” Catherine Tomlinson, Commercial Director added “We are delighted that our partnership with AICO has been recognised by an awards ceremony with such high pedigree. The Resident Safety Campaign started many crucial conversations and asked difficult questions against an understandably sensitive backdrop, and would not have been possible without a partner so passionate about driving change.   It has been a delight to work with AICO on such an important project and we look forwards to continuing to campaign together in 2020. ”.

Chris Daly, chief executive of CIM said, “In uncertain times, the UK marketing industry has risen to the challenge to produce high quality campaigns and significant rewards. For over a decade, our Marketing Excellence Awards have recognised the industry’s achievements and high achievers, but, this year, picking a short list has proved harder than ever.”

“I would like to offer my congratulations to all those who have been short listed; they represent the very best in the UK’s marketing talent.”

The CIM Marketing Excellence Awards have been running for over ten years and recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. To find our more, visit: