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It’s Jail or Bail for Aico’s Commercial & Finance Director in aid of the Midlands Air Ambulance Charity

Written by:
Holly Moore
Posted On:
1st October 2021

On Thursday 1st July, Aico’s Commercial and Finance Director, Matthew Small, took part in the overnight Jail or Bail event at HM Prison Shrewsbury, raising £2,535 in aid of the Midlands Air Ambulance Charity (MAAC).

MAAC operates and funds three air ambulances, covering six counties in the Midlands to deliver advanced care to 4,500 patients every year. As one of the busiest Air Ambulance Services in the UK, the charity relies on support and donations from across the six counties to continue their critical, lifesaving work.

Midlands Air Ambulance Charity partnered with HM Prison Shrewsbury and invited employees from local communities to sign up their CEOs, Directors and Senior Management Teams to endure a night in the prison. Each of the 22 participants had 24 hours to raise at least £600 bail, which will fund two lifesaving missions via the charity’s critical care cars.

Aico have pledged their support to MAAC through their Corporate Partnership and the recent appointment of Managing Director Neal Hooper as a Trustee, who will play a key role within the charity’s fundraising committee.

On behalf of Aico, Commercial and Finance Director Matthew Small, volunteered for the Jail or Bail event and endured a 12-hour custodial sentence. During his stay, Matthew was subject to some horrific and imaginative challenges set by his colleagues and MAAC, from a chest wax to a ghost tour of the prison.

Matthew says of the challenge “Taking part in the Jail or Bail fundraising event in aid of the Midlands Air Ambulance is an experience I will never forget. My colleagues thought of some very creative challenges to ensure my stay was as unpleasant as possible, but it was all for a great cause and we managed to exceed our fundraising target. We look forward to taking part in more fundraising events for this fantastic charity in the future.”

The Jail and Bail event was a huge success and the participating businesses have so far raised over £22,000 for the Midlands Air Ambulance Charity. To find out more about the Midlands Air Ambulance Charity and how to show support, please visit:

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