Centre of Excellence

The Centre of Excellence is our state of the art training, meeting and demonstration facility at our head office in Oswestry, Shropshire.  Spread over two storeys the building houses a range of rooms and demonstration areas designed to support customers from across the industry.

Since the Centre of Excellence first opened on 14th January 2015, over 2,000 visitors have received training. 100’s of Housing Associations, Local Authorities, Electrical and Gas Contractors and Electrical Distributors have each benefited from the bespoke training sessions offered at the Centre, with numerous Electrical Associations also using the meeting rooms to hold their regional meetings.

pba_5800Conference Room

With a bespoke integrated AV system incorporating a 3.5m main screen, the Conference Room is ideal for presentations and conferences. The room seats up to 150 people with a state of the art integrated LED lighting and Audio system and refreshment station providing the perfect setting for major product launches, team meetings and staff training.




Ember PlaceEmber Place

Ember Place is a mock Bungalow fully furnished and fitted with Aico alarms that was created to help demonstrate alarms and accessories in context within a property.  Comprising of a Lounge, Kitchen, Bedroom, Hallway and Loft the rooms demonstrate exactly where alarms should be sited and help to educate all visitors on Fire & Carbon Monoxide risks within properties. Ember Place also houses our Special Application boards which display how Aico products can be interlinked with third party systems such as Warden Call Systems, Sprinkler Systems & Gas Shut Off Valves.




The newly extended Workshop is a hands on area for training on installation and wiring. The fully equipped Workshop allows visitors to get up close with our products and is also the setting for many Expert Installer training sessions. The Workshop also includes a specially made Smoke Chamber allowing for live fire demonstrations providing an innovative way to understand the dangers of fire and how the alarm sensors work to detect the incidents.



pba_6084-smallTrade Counter Area

For our Distributors we have created a mock Trade Counter Area. This has been designed specifically to help train branch teams on everything they need to know about Fire & Carbon Monoxide alarms and accessories, so that they are able to support and advise our customers.



pba_5844-smallMeeting Room

The Meeting Room and upstairs breakout area is ideal for smaller meetings and training sessions. Seating up to 40 comfortably around tables, the less formal room also contains presentation facilities including an automated projector, sophisticated LED lighting with a variety of settings and automated black out blinds.




AICO-1081Heritage and Manufacturing Area

Visitors to The Centre of Excellence are able to gain an overview of the history of Aico, along with its parent company Ei Electronics, through the heritage and manufacturing area which marks all the key stages in the companies’ histories, including actual products – past and present – from the 27 years Aico has been in business.

Bringing customers right up to date, visitors to The Centre can also get a taste of the current alarm manufacturing process through a virtual factory tour showing the nine different stages of production at Ei’s plant in Shannon, Ireland.


To book a visit to the Centre of Excellence, please e-mail

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