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Aico Headline Sponsor at local sporting event

Written by:
Matt Powell
Posted On:
19th October 2021

Recently, Aico proudly sponsored the Oswestry 10k on Sunday 17th October, the annual flagship running event from local organisation, Adrenaline Sporting Events. The running event is a big hit with beginners and experienced runners alike, and is a significant date in the local calendar.

Oswestry 10k is always an exciting event, and with it being local to Aico’s headquarters, they were delighted to be the headline sponsor. Aico strive to push local businesses and events forward in any way they can through their Corporate Social Responsibility initiative, Aico In The Community.

The event commenced at 9am on Sunday 17th October and saw over 700 runners participate, including 11 Aico colleagues. Aico’s Regional Specification Managers, Carl Traynor and Danny Smith, came from far and wide to support the event with Carl travelling from Liverpool and Danny travelling over four hours to take part. A number of Aico colleagues were also on hand providing support as volunteers, marshalling the runners and handing out drinks and snacks to the finishers.

Aico and Adrenaline Sporting Events were also delighted to have local charity Hope House and Tŷ Gobaith as a partner for the event. The charity provides care for babies, children and young adults up to the age of 25 years who have life-threatening conditions, as well as supporting families through counselling and bereavement support.

Alan Lewis, Founder and Owner of Adrenaline Sporting Events was delighted with the event commenting “I was thrilled with the way the event went and can’t thank Aico enough for being headline sponsor. Seeing so many runners from all over the UK was a really nice feeling. The town was really buzzing and seeing all the cafes busy was really good to see.

Lizzie Williams, Marketing Executive for Aico took part in the 10k and added “This was my first 10k race, I trained with a colleague twice a week and we were aiming for a time of 1 hour and 10 minutes. We achieved 1 hour and 7 minutes, so I was extremely proud of us for completing the race and quicker than we hoped for! Oswestry is an ideal location being local for our colleagues to volunteer on the day, the atmosphere and motivation from them before setting off was amazing! Overall, it was a fantastic experience, the route was challenging but the support was phenomenal, and I cannot wait for next year!

Adrenaline Sporting Events aims to provide market leading and innovative event experiences making Aico, the European Leader in Home Life Safety, the perfect partner. Throughout the year, Aico have supported a number of events; in August Aico supported the inaugural Pedal the Borders cycling event hosting the start and finish of the route. Multiple colleagues volunteered and took part to raise money for local charity, Lingen Davies Cancer Fund.

To find out more about Adrenaline Sporting Events and their upcoming events visit: www.adrenalinesportingevents.co.uk

To find out more about Aico in the Community please visit: www.aico.co.uk/in-the-community

To find out more about Hope House and Tŷ Gobaith please visit: www.hopehouse.org.uk

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